Kaprikorni is happy to provide you with a fresh vision for software updates, as it is a vital part of a fast-changing world for any industry.
Customer
The Customer is a significant European corporation with expertise in the creation and marketing of AR advertising software. The Customer’s solutions enable the overlaying of advertising content onto live sport TV broadcasts using computer vision and augmented reality (AR) technologies. Depending on the location, the adverts are automatically adjusted for the target demographic.
Challenge
The performance of the current machine learning and AR algorithms in the Customer’s software frequently produced visual noise and led to severe problems while rendering videos or placing virtual advertisements. As a result, the Customer contacted Kaprikorni, a company that offers custom software development services, in an effort to increase the reliability of their goods.
Solution
The basic technology that powers the Customer’s goods was totally redesigned with assistance from Kaprikorni. The Customer’s program now offers frictionless performance while ensuring realistic occlusion and great precision of virtual ad placement, thanks to our developers’ expertise in AR development and machine learning. Furthermore, Kaprikorni’s expertise in powerful real-time computer graphics/rendering and hardware integrations contributed to the expansion of the range of devices (digital screens and displays) that the Customer’s goods are compatible with, as well as the stability of live media playing.
Results
The market effect of the Customer’s products significantly increased as a result of the redesign and improvement of their fundamental technology. The Customer sought our services for continual maintenance and evolution after being impressed by Kaprikorni’s abilities. The eleven-year-long cooperation is still going strong.
